Tag Archives: marketing

The LOFT Gets Presumptuous With 23rd Street Ad

Has an ad ever made you stop and question the very fiber of your being as much as this one from LOFT?  Witnessed on 23rd and Broadway, I was nearly trampled by a line of commuters close on my heels as I paused to contemplate its claim. Who is this woman that I, a man of 30, am supposed to be? Do I really look this happy in a double-button sweater jacket?  Should I have left the black rimmed hat at home?

And is it ever any time other than now?  A few more moments of contemplation and I confirmed that this is in fact not me but this is most definitely now.  And now is now, too.  With those questions out of the way I thought about the actual “you” in the ad — the model.  What happens when she sees this?  Does she stop and say, “holy shit, LOFT!  You’re right!” and hi-five the thing?   If so, I want to be there when she does. That would be an I Spy NYC moment for the record books.

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NYC Named Least Manliest City by Combos (Combos named least manliest snack food by NYC.)

As of today, I am proclaiming a boycott of the salty snack Combos due to it’s naming of New York City in last place on a list of the manliest cities in the country. For those of you scoring at home, this is now my fifth boycott, added to Abercrombie & Fitch, Dunkin’ Donuts, Eden Farm Grocery on 20th and 3rd, and the ten dollar bill (Alexander Hamilton was a dueling madman).

Combos’ new website is called The Combos Man Zone: Home of the Combivore (are you kidding me?). It features tools for becoming a Combivore and a sweepstakes called “The Ultimate Mancation.”  And here I thought the cheese was only inside the snack.

The criteria for determining manliness is an interesting one: “using criteria such as number of professional major league sports teams, popularity of tools and hardware and frequency of monster truck rallies. Cities also lose ranking points for emasculating characteristics like the abundance of home furnishing stores, high minivan sales and subscription rates to beauty magazines.”

I’m going to throw out a wild guess here and say that the beauty magazine subscriptions are probably going to, oh, I don’t know, women. It’s just a guess though, I’m not the manliness expert.

Who came out on top of this rock-solid search for manliness? Nashville, Tennessee. Yes, Nashville, music city, home to uber-manly guys like these:

The manly band Rascal Flatts. Nice highlights.

Rascal Flatts. They mow their own lawns.

Commonly perceived manly cities like Philadelphia and Pittsburgh didn’t even crack the top 25. And is Orlando, Florida really ranked 14th? Really guys? Were you counting all the tourists that come from Philly and Pittsburgh to see Disney World and then get the heck out of there?

Oklahoma City came in third thanks to it’s country-topping purchasers of salty snacks (like Combos). In an unrelated contest, Oklahoma City was recently named the Best City to Have Heart Failure In.

What really gets me, and I know will steam all New Yorkers, is that Los Angeles actually finished ahead of us on the manly meter. Los Angeles.

For New York itself, we might not have the abundance of Home Depots and no, there is no NASCAR track nearby, but you go to Harlem and tell a few guys that they live in the least manly city in the country. Tell the thousands of men not doing simple home repair, but working their asses off in the toxic subways and up on skyscrapers, doing things men in other cities wouldn’t dare dream, and see what you come back with. Tell the tens of thousands of men who may not have the “manliest” of jobs, but have to endure all hardships that this city throws at them.

Every summer I see tourists from the so-called “manly cities” losing their shit in 110-degree subway heat, their wives yelling at them because they can’t figure out how to get to F.A.O Schwartz.  Every Christmas they get run over by cars, yelled at by cabbies, bums and psychotic over-caffeinated Wall Street types.  Get up close to one and you can literally see the fear in their eyes.

So, my former friends at Combos, nice try.  But I think New York deserves it’s own place in your rankings of Manly Cities. It’s a different beast. One that eats spit-fired lamb (the guy said it was lamb) from a street cart, pastrami sandwiches the size of your arm, and a half a pepperoni pizza at 4 in the morning. And that’s just our women!

You can keep your pretzels Combos. We know what we have here, even if no one else understands.

Read the full Combos article here.

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Jersey Condo Ad Catches Attention (2.19.09)

Why are they staring at you? Could be the bubble covering your head.

23rd Street Station ad

23rd Street Station ad

I saw this ad while I was waiting for the train this morning and I love it. It’s funny, clean and delivers the number one value point right away. Of course if everyone at Grove Point has circles on their heads it could be a weird place to live.

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Branding a Landmark (2.18.09)

The days of leasing or renting are over. Now you have to brand your office space. And if you’re going to be leasing 160 Fifth Avenue you’d better make it something special. You’d better make it a branded experience — a total experience.

Brand This Landmark

Brand This Landmark

Isn’t it amazing how much you can learn about New York City, trends, and new ideas, simply by walking to work every morning?

Become a fan of I Spy NYC on Facebook.

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New Billboard Put Up on 7th (12.29.08)

It seems like new advertisements are constantantly popping up all over Manhattan. A new this, a sale on that. It’s really quite overwhelming. But for all the large scale ads I encounter I’ve never seen one being put up. Until this morning…

New Gap Ad on 7th Ave.

New Gap Ad on 7th Ave.

Now it’s down with the Christmas sales banners and up with the “you need to look as hip as these people” ads. This one is at 108 7th avenue. Happy shopping!

Click here to Become an I Spy NYC fan on Facebook.

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Booga Sugar (12.8.08)

If you turn your view away from the soaring New York skyline and look towards the ground you’ll see lots of things. Trash, dog crap, unidentifiable stuff. You’ll probably also spot these stickers for Booga Sugar. A street marketing tactic that’s becoming more and more popular in NYC. (See Rod Stuart Loves the Hamptons)

Booga Sugar

Booga Sugar

So what is this? Notice the G clef. Ahh. There we have it. Booga Sugar, boogasugar.com is a New York City band who seems to a thing with Sweet and Low. It’s poppy, electronic, eclectic and fun music. And while I don’t condone litering of just any old piece of garbage, it seems like New York bands have to do creative advertising like this to generate some buzz and break through all the clutter. Good luck Booga.

Become a Fan of I Spy NYC on Facebook.

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Business Prospecting (12.5.08)

Times are tough. There’s no way around that fact. In these times businesses will generally try to capture the widest audience possible. Casting their nets afar and dealing with any unqualified leads in the hopes of netting any short term capital at all.

It seems that even adult stores in the West Village, like this one on Christopher and the West Side Highway, are reaching out to audiences they feel have been missing out on all they have to offer.

Business Signs

Business Signs

All too often businesses let creativity (or the attempt at being creative) get in the way of driving business. Sometimes you just need to telegraph what you want. Click here. Sign Here. Buy this. You want it. Come in and shop.

Perhaps there is a lesson we can learn from Gotham City. Ladies?

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SoHo Advertising (10.23.08)

Got a late start this morning and took a slightly different route home, but noticed something interesting on my way — the witty and aggressive advertising found in Soho. This time it was on W. Houston and W. Broadway.

Soho Fox Ad

Soho Fox Ad

It’s difficult to twist a common phrase and not come off looking cheesy but with this I think it works. The good people at Fox, or whoever their marketing agency is, got some great visibility on a wide street.

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