Booga Sugar (12.8.08)

If you turn your view away from the soaring New York skyline and look towards the ground you’ll see lots of things. Trash, dog crap, unidentifiable stuff. You’ll probably also spot these stickers for Booga Sugar. A street marketing tactic that’s becoming more and more popular in NYC. (See Rod Stuart Loves the Hamptons)

Booga Sugar

Booga Sugar

So what is this? Notice the G clef. Ahh. There we have it. Booga Sugar, is a New York City band who seems to a thing with Sweet and Low. It’s poppy, electronic, eclectic and fun music. And while I don’t condone litering of just any old piece of garbage, it seems like New York bands have to do creative advertising like this to generate some buzz and break through all the clutter. Good luck Booga.

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2 thoughts on “Booga Sugar (12.8.08)

  1. Jill says:

    I travelled in Baja with the inventor and CEO of Sweet & Low. What an interesting man he was, full of life, laughs and vigor. His wife designed the logo and they named it based on the famous song, hence the musical reference in the logo. They already were making & distributing packets of sugar and put it in the pink package so it would stand out on the tables and be instantly recognizable. Also, interestingly, the factory is one of the last of its kind left in Brooklyn, and purportedly pays their factory workers a fair wage and has many long-time employees.

  2. Paula says:

    The factory is right down the street from my house. Booga Sugar – now that’s funny,

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