Has an ad ever made you stop and question the very fiber of your being as much as this one from LOFT? Witnessed on 23rd and Broadway, I was nearly trampled by a line of commuters close on my heels as I paused to contemplate its claim. Who is this woman that I, a man of 30, am supposed to be? Do I really look this happy in a double-button sweater jacket? Should I have left the black rimmed hat at home?
And is it ever any time other than now? A few more moments of contemplation and I confirmed that this is in fact not me but this is most definitely now. And now is now, too. With those questions out of the way I thought about the actual “you” in the ad — the model. What happens when she sees this? Does she stop and say, “holy shit, LOFT! You’re right!” and hi-five the thing? If so, I want to be there when she does. That would be an I Spy NYC moment for the record books.