Tag Archives: ann taylor loft

The LOFT Gets Presumptuous With 23rd Street Ad

Has an ad ever made you stop and question the very fiber of your being as much as this one from LOFT?  Witnessed on 23rd and Broadway, I was nearly trampled by a line of commuters close on my heels as I paused to contemplate its claim. Who is this woman that I, a man of 30, am supposed to be? Do I really look this happy in a double-button sweater jacket?  Should I have left the black rimmed hat at home?

And is it ever any time other than now?  A few more moments of contemplation and I confirmed that this is in fact not me but this is most definitely now.  And now is now, too.  With those questions out of the way I thought about the actual “you” in the ad — the model.  What happens when she sees this?  Does she stop and say, “holy shit, LOFT!  You’re right!” and hi-five the thing?   If so, I want to be there when she does. That would be an I Spy NYC moment for the record books.

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